Blended, then per platform
Total revenue, ad spend, blended ROAS, impressions, orders and average CPC across everything connected — then the same six figures again for each platform on its own, so a bad week has an address.
All capabilities
Brand Overview
One picture of the business, before you open a single platform.
Spend leaves through five ad platforms. Revenue arrives through Seller Central and Shopify. Brand Overview is the page that puts both halves on the same screen, over the same date range, using the same definitions.
- KPI tiles above the fold
- 6KPI tiles above the fold
- ad platforms in one roll-up
- 5ad platforms in one roll-up
- definition of ROAS
- 1definition of ROAS
In detail
What Brand Overview covers
Charts that share an axis
Amazon, Meta, Google and Shopify plotted against each other rather than in four tabs. Orders stack; spend and sales share a scale. Nothing has to be mentally converted on the way between two of them.
A DTC view and a marketplace view
DTC Overview narrows to Shopify, Google, Meta and Pinterest for brands whose direct business is the question. The marketplace side keeps Amazon and Walmart. Same components, a different slice.
Blended ROAS and TACoS
Ad sales as a share of total sales, not just of attributed sales. It is the number that answers whether the ad spend is carrying the brand or riding on it.
Tables on their own page
The long tables moved to Table Reports so the overview stays an overview. Both pages read from one shared fetch, so the totals cannot disagree with the rows underneath them.
Built for more than one brand
Every brand has its own logo, its own connections and its own overview. Switching brands switches the whole console, not just a filter.
The overview is the landing page for a reason
The first screen after sign-in is not a list of campaigns. It is the roll-up, because the first question is almost never "what is campaign 14 doing" — it is "are we up or down, and because of what".
Everything below it is a drill path. Platform dashboards carry the same metric names and the same date range as the roll-up above them, so moving down a level never means re-learning the vocabulary.
Demo data that is obviously demo data
New brands and unconnected platforms render an Example Brand rather than an empty state, so the shape of the page is legible before any OAuth is done.
It is flagged as example data wherever it appears, and a connected platform never falls back to it — a real connection returning zero rows shows zero, which is information.
Questions
Brand Overview, asked and answered
Does the overview work before every platform is connected?
Yes. Each platform contributes what it has; the roll-up covers what is connected and says which platforms are not. There is no requirement to finish every integration before the page is useful.
Which ROAS is being shown?
Ad sales divided by ad spend for the per-platform figures, and total sales divided by total ad spend for the blended one. Both are labelled on the tile; neither is silently substituted for the other.
Ready when you are
BidHarmony access is limited to active DEFY Creative & Co. clients. If you already have an account, sign in — otherwise your account manager can set one up.