Integrations
Ad platforms for spend, storefronts for revenue, Search Console for the organic half. Each connection backfills history on the way in and then keeps itself current.
In detail
Every connection is an official API authorization — OAuth where the platform offers it, a scoped system token where that is the sanctioned path. No passwords are stored, and access is revocable from the platform's own settings.
Where a platform models a portfolio of ad accounts under one identity, one authorization covers all of them rather than making you repeat the flow per account.
Shopify connects through a custom-distribution app installed on the merchant's own store, so the scopes and the data stay scoped to that brand.
A lightweight snippet on the storefront records the visits and orders each platform wants to claim, into your own ledger — which is exactly the thing you need when two platforms claim the same sale.
Connections request the scopes the features actually use. Disconnecting stops the sync and leaves the history already collected intact.
Tokens expire and platforms change their terms. A connection that stops returning data surfaces in the app rather than becoming a chart that quietly flatlines.
Every connection
Eight connections across advertising, commerce and search. Status is stated per platform rather than implied by a logo.
Sponsored Products, Brands and Display, with hourly delivery through Marketing Stream and the full rule set running against it.
Campaign and keyword data, bid rules, and negative-keyword rules that maintain real shared lists inside the account.
Sponsored ads plus Marketplace seller data, synced as asynchronous snapshots into the same warehouse shape as everything else.
Ad account performance across the portfolio under a single scoped system token, feeding the DTC side of the overview.
Connection, warehouse and dashboards are built and deployed. Not yet exercised against Pinterest's production API.
SP-API sales and order data, backfilled to Amazon's retention ceiling — the source behind Total Sales and TACoS.
Orders and ShopifyQL through a per-brand custom-distribution app, plus bulk product and collection editing.
Per-keyword organic positions, tracked term by term rather than pulled as one bulk report, which is what keeps the tail visible.
Early means the connection is built and deployed but has not yet been exercised against that platform’s production API. It is marked rather than omitted, because knowing what is nearly ready is more useful than a page that pretends everything is finished.
Ad spend without revenue next to it is half a picture, and it is the half that flatters. Seller Central and Shopify are what turn ROAS into TACoS and a profit question.
Search Console is in the same category: paid and organic positions compete for the same terms, and only one of those two is visible inside an ads dashboard.
Questions
Then connect Amazon. Every page degrades to what is connected — nothing requires a platform you do not spend on.
No. Disconnecting stops future syncing. The history already in the warehouse stays, so past reporting does not disappear with the token.
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