Total Sales and TACoS
Seller Central sales sit next to ad spend, so advertising can be judged against the whole business rather than only against the orders the ad platform is willing to claim.
All capabilities
Commerce
ROAS is a start. Profit is the answer.
Pulling real sales, product costs and platform fees alongside ad spend turns "did this campaign perform" into "did this campaign make money" — and those two questions disagree more often than anyone likes.
- ad spend against total sales
- TACoSad spend against total sales
- revenue sources: Seller Central and Shopify
- 2revenue sources: Seller Central and Shopify
- first-party attribution ledger
- 1first-party attribution ledger
In detail
What Commerce covers
Shopify orders and ShopifyQL
Direct revenue syncs from the merchant's own store, which is what makes the DTC side of the overview real rather than a Meta-reported estimate.
Your own attribution ledger
A first-party event ledger built from your storefront's own traffic. Useful precisely in the case where platforms disagree — because it is not any of their numbers.
Catalogue editing in bulk
Export products and collections, edit them as a sheet, preview the diff, then import. Custom metafields included, with HTML converted into rich text rather than pasted in as markup.
Organic positions
Search Console keyword positions tracked per term, so an organic ranking that is already winning a query is visible before more is spent bidding on it.
Preview before it lands
Bulk catalogue changes run through a preview and a results pass, so a bad mapping is caught as a diff rather than discovered as a live storefront.
Attribution, without pretending it is solved
Every ad platform reports the conversions it can see, under its own window and its own rules, and the sum of those claims routinely exceeds the number of orders that actually happened.
A first-party ledger does not adjudicate that. What it does is give you one count that belongs to you, recorded the same way every day — which is enough to see which platform is inflating and by roughly how much.
Questions
Commerce, asked and answered
Do we need Seller Central connected to use the ad features?
No. Without it you get ROAS on ad-reported sales. With it you also get Total Sales, TACoS and the profit view.
Ready when you are
BidHarmony access is limited to active DEFY Creative & Co. clients. If you already have an account, sign in — otherwise your account manager can set one up.